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Brunchies Cannabis Brownie Delivery
Role
Brand Strategy, Brand Identity, Packaging Design
Client
Lorette Wijs
Meet Brunchies, an Amsterdam-based small business that sells home-made brownies infused with Cannabis. Customers can build their own box of goodies online and have freshly baked brownies delivered right to their door! Brunchies also offer Cannabis-free brownies, because sometimes all you want is a simple, fudging good brownie.
Our goal in designing the brand was to make it whimsical, vibrant, and not overly focused on the Cannabis aspect of Brunchies.We didn't find the overabundance of dark colours and edgy branding in the Cannabis bakery market to be particularly charming. What an high-sore.
We did find the treat-box market for regular brownies unbe-weed-ably cute! So we decided that it was our responsibility to sprinkle some fun & whimsy into the marketplace.
